Advisory Alpha, LLC
Holdings as of 2026-06-30, filed 2026-08-11
This is history, not a current position. These holdings describe 2026-06-30, and the report became public 42 days later. The portfolio has changed since.
Aggregates
computed from the positions belowPositions reported
571
Value reported by manager
$4.1B
Sum of our stored positions
$4.1B
should match the line above
Disclosure lag
42 d
quarter end to filing
Top 5 concentration
34.6%
of the positions shown
New positions
0
vs previous quarter
Exited
0
vs previous quarter
Option positions
0
puts and calls
Positions
200 largest shown| Issuer | Class | Value | Shares | Type | CUSIP |
|---|---|---|---|---|---|
| SPDR SERIES TRUST | ST STR P500GRW | $343.7M | 2,888,101 | — | 78464A409 |
| SPDR SERIES TRUST | ST STR P500VAL | $300.2M | 4,938,446 | — | 78464A508 |
| SCHWAB STRATEGIC TR | US MID-CAP ETF | $257.5M | 6,983,767 | — | 808524508 |
| SELECT SECTOR SPDR TR | ST STR TECHN ETF | $241.6M | 1,268,200 | — | 81369Y803 |
| SPDR INDEX SHS FDS | ST STR PO EX ETF | $201.6M | 4,000,503 | — | 78463X889 |
| SPDR SERIES TRUST | ST SHOR CORP ETF | $160.1M | 5,333,999 | — | 78464A474 |
| SCHWAB STRATEGIC TR | US SML CAP ETF | $137.2M | 3,796,240 | — | 808524607 |
| SPDR SERIES TRUST | ST PORT HIGH ETF | $111.4M | 4,753,003 | — | 78468R606 |
| SELECT SECTOR SPDR TR | ST STR FINL ETF | $104.9M | 1,956,757 | — | 81369Y605 |
| SSGA ACTIVE ETF TR | ST STR BL LN ETF | $90.5M | 2,246,592 | — | 78467V608 |
| VANGUARD SCOTTSDALE FDS | INT-TERM CORP | $84.4M | 1,021,669 | — | 92206C870 |
| VANGUARD SCOTTSDALE FDS | SHORT TERM TREAS | $72M | 1,236,917 | — | 92206C102 |
| SPDR INDEX SHS FDS | ST PORT MARK ETF | $69.1M | 1,335,026 | — | 78463X509 |
| SELECT SECTOR SPDR TR | ST STR CARE ETF | $60.3M | 379,833 | — | 81369Y209 |
| SELECT SECTOR SPDR TR | ST STR INDL ETF | $57.5M | 310,256 | — | 81369Y704 |
| SPDR SERIES TRUST | ST STR BACKE ETF | $49.8M | 2,230,802 | — | 78464A383 |
| SELECT SECTOR SPDR TR | ST STR STAPL ETF | $49.5M | 596,228 | — | 81369Y308 |
| ISHARES TR | CONV BD ETF | $49.1M | 403,189 | — | 46435G102 |
| SELECT SECTOR SPDR TR | ST STR DISCR ETF | $47.7M | 406,747 | — | 81369Y407 |
| DIMENSIONAL ETF TRUST | US CORE EQT MKT | $47.2M | 913,266 | — | 25434V104 |
| VANGUARD INTL EQUITY INDEX F | FTSE SMCAP ETF | $43.8M | 283,898 | — | 922042718 |
| APPLE INC | COM | $42.7M | 147,592 | — | 037833100 |
| SCHWAB STRATEGIC TR | US TIPS ETF | $41.9M | 1,580,881 | — | 808524870 |
| SELECT SECTOR SPDR TR | ST STR REAL ETF | $40.2M | 913,389 | — | 81369Y860 |
| VANGUARD SCOTTSDALE FDS | LG-TERM COR BD | $40M | 531,412 | — | 92206C813 |
| FIRST TR EXCH TRADED FD III | PFD SECS INC ETF | $39.1M | 2,184,822 | — | 33739E108 |
| NVIDIA CORPORATION | COM | $39M | 194,777 | — | 67066G104 |
| SCHWAB STRATEGIC TR | INT-TRM U.S TRES | $37.7M | 1,527,811 | — | 808524854 |
| SELECT SECTOR SPDR TR | ST STR SVC ETF | $35M | 326,682 | — | 81369Y852 |
| VANGUARD SPECIALIZED FUNDS | DIV APP ETF | $33M | 139,306 | — | 921908844 |
| GLOBAL X FDS | GLB X MLP ENRG I | $29.8M | 404,310 | — | 37954Y293 |
| SPDR SERIES TRUST | ST LON TREAS ETF | $28.3M | 1,079,040 | — | 78464A664 |
| VANGUARD WHITEHALL FDS | EM MK GOV BD ETF | $27.8M | 412,915 | — | 921946885 |
| DIMENSIONAL ETF TRUST | INTL CORE EQT MK | $26.7M | 648,270 | — | 25434V203 |
| DIMENSIONAL ETF TRUST | US SMALL CAP ETF | $26.4M | 320,063 | — | 25434V500 |
| SPDR SERIES TRUST | ST STR RATE ETF | $24.9M | 806,621 | — | 78468R200 |
| SPDR SERIES TRUST | ST STR AGGRE ETF | $24.4M | 955,598 | — | 78464A649 |
| MICROSOFT CORP | COM | $21.4M | 57,359 | — | 594918104 |
| VANGUARD INDEX FDS | MCAP VL IDXVIP | $21.3M | 107,901 | — | 922908512 |
| SELECT SECTOR SPDR TR | ST STR MATER ETF | $21.1M | 415,988 | — | 81369Y100 |
| SCHWAB STRATEGIC TR | US DIVIDEND EQ | $20.1M | 632,443 | — | 808524797 |
| SPDR SERIES TRUST | ST STR P500ETF | $19.5M | 221,997 | — | 78464A854 |
| AMAZON COM INC | COM | $17.4M | 73,039 | — | 023135106 |
| VANGUARD INDEX FDS | MCAP GR IDXVIP | $16.1M | 52,638 | — | 922908538 |
| DIMENSIONAL ETF TRUST | INTL SMALL CAP E | $16M | 455,568 | — | 25434V773 |
| DIMENSIONAL ETF TRUST | US LARG VALU ETF | $15.6M | 394,851 | — | 25434V666 |
| PACER FDS TR | US CASH COWS 100 | $15.5M | 249,443 | — | 69374H881 |
| SELECT SECTOR SPDR TR | ST STR ENERG ETF | $15.1M | 283,956 | — | 81369Y506 |
| DIMENSIONAL ETF TRUST | EMGR CRE EQT MNG | $14.7M | 364,776 | — | 25434V302 |
| SELECT SECTOR SPDR TR | ST STR UTIL ETF | $14.5M | 320,069 | — | 81369Y886 |
| ALPHABET INC | CAP STK CL A | $14.2M | 39,867 | — | 02079K305 |
| INNOVATOR ETFS TRUST | US EQTY PWR BUF | $13.4M | 309,557 | — | 45782C748 |
| TESLA INC | COM | $13.2M | 31,453 | — | 88160R101 |
| ALPHABET INC | CAP STK CL C | $13.1M | 37,077 | — | 02079K107 |
| SPDR SERIES TRUST | ST TERM HIGH ETF | $13M | 518,155 | — | 78468R408 |
| STATE STR SPDR S&P 500 ETF T | TR UNIT | $11.9M | 15,953 | — | 78462F103 |
| VANGUARD INDEX FDS | SM CP VAL ETF | $11.8M | 48,560 | — | 922908611 |
| INVESCO EXCH TRD SLF IDX FD | INVSCO BLSH 26 | $11.7M | 507,769 | — | 46138J635 |
| DIMENSIONAL ETF TRUST | INTERNATNAL VAL | $10.7M | 198,674 | — | 25434V807 |
| ISHARES TR | CORE S&P MCP ETF | $10.5M | 135,810 | — | 464287507 |
| INVESCO EXCH TRD SLF IDX FD | BULETSHS 2027 | $10.4M | 465,244 | — | 46138J585 |
| VANGUARD INDEX FDS | SML CP GRW ETF | $10M | 27,456 | — | 922908595 |
| META PLATFORMS INC | CL A | $9.8M | 17,351 | — | 30303M102 |
| DIMENSIONAL ETF TRUST | US SMALL CAP ETF | $9.2M | 238,078 | — | 25434V815 |
| DIMENSIONAL ETF TRUST | INTL SMALL CAP V | $9.1M | 227,732 | — | 25434V781 |
| ELI LILLY & CO | COM | $8.7M | 7,238 | — | 532457108 |
| BERKSHIRE HATHAWAY INC DEL | CL B NEW | $8.4M | 16,722 | — | 084670702 |
| APPLIED MATLS INC | COM | $7.9M | 10,869 | — | 038222105 |
| CATERPILLAR INC | COM | $7.6M | 7,135 | — | 149123101 |
| PROCTER & GAMBLE CO | COM | $7.3M | 49,531 | — | 742718109 |
| VANGUARD INDEX FDS | TOTAL STK MKT | $7.2M | 19,577 | — | 922908769 |
| VANGUARD INDEX FDS | GROWTH ETF | $7.2M | 83,149 | — | 922908736 |
| INVESCO EXCH TRD SLF IDX FD | INVSCO 28 HYCORP | $7.1M | 327,100 | — | 46138J452 |
| J P MORGAN EXCHANGE TRADED F | ULTRA SHRT ETF | $6.9M | 136,583 | — | 46641Q837 |
| JPMORGAN CHASE & CO | COM | $6.7M | 20,476 | — | 46625H100 |
| WALMART INC | COM | $6.6M | 57,915 | — | 931142103 |
| VANGUARD MALVERN FDS | STRM INFPROIDX | $5.8M | 115,968 | — | 922020805 |
| INNOVATOR ETFS TRUST | US EQTY PWR BUF | $5.7M | 137,093 | — | 45782C318 |
| JOHNSON & JOHNSON | COM | $5.6M | 22,094 | — | 478160104 |
| EXXON MOBIL CORP | COM | $5.3M | 38,417 | — | 30231G102 |
| INNOVATOR ETFS TRUST | US EQTY PWR BUF | $5.1M | 118,670 | — | 45782C417 |
| INVESCO EXCH TRD SLF IDX FD | BULETSHS 2029 HG | $4.9M | 229,603 | — | 46138J395 |
| ISHARES GOLD TR | ISHARES NEW | $4.5M | 60,121 | — | 464285204 |
| INNOVATOR ETFS TRUST | US EQTY PWR BUF | $4.1M | 86,672 | — | 45782C383 |
| FIRST TR EXCHANGE-TRADED FD | SHS | $4.1M | 83,486 | — | 336917109 |
| VANGUARD INDEX FDS | S&P 500 ETF SHS | $4M | 5,746 | — | 922908363 |
| GE AEROSPACE | COM NEW | $3.9M | 10,544 | — | 369604301 |
| NETFLIX INC. | COM | $3.9M | 54,000 | — | 64110L106 |
| INVESCO EXCH TRD SLF IDX FD | BULLETSHS 2030 | $3.8M | 148,157 | — | 46139W841 |
| NEXTERA ENERGY INC | COM | $3.7M | 42,470 | — | 65339F101 |
| ADVANCED MICRO DEVICES INC | COM | $3.7M | 6,365 | — | 007903107 |
| AIM ETF PRODUCTS TRUST | ALLIA US AUG ETF | $3.5M | 103,834 | — | 00888H711 |
| J P MORGAN EXCHANGE TRADED F | EQUITY PREMIUM | $3.5M | 62,147 | — | 46641Q332 |
| INVESCO EXCH TRADED FD TR II | GLOBAL EX US HGH | $3.5M | 176,861 | — | 46138E669 |
| FIRST TR EXCHANGE-TRADED FD | SHS | $3.5M | 72,040 | — | 33734H106 |
| KLA CORP | COM NEW | $3.4M | 11,345 | — | 482480100 |
| INNOVATOR ETFS TRUST | US EQTY PWR BUF | $3.4M | 70,020 | — | 45782C813 |
| ISHARES TR | CORE S&P500 ETF | $3.4M | 4,534 | — | 464287200 |
| VANGUARD INDEX FDS | VALUE ETF | $3.4M | 15,410 | — | 922908744 |
| PALO ALTO NETWORKS INC | COM | $3.3M | 9,818 | — | 697435105 |
| VISA INC | COM CL A | $3.3M | 9,745 | — | 92826C839 |
| PHILIP MORRIS INTL INC | COM | $3.3M | 18,053 | — | 718172109 |
| NATIONAL STORAGE AFFILIATES | COM SHS BEN IN | $3.2M | 72,569 | — | 637870106 |
| INNOVATOR ETFS TRUST | US EQT PWR BUF | $3.2M | 75,972 | — | 45782C870 |
| HOME DEPOT INC | COM | $3.2M | 8,934 | — | 437076102 |
| INNOVATOR ETFS TRUST | US EQTY PWR BUF | $3M | 68,525 | — | 45782C573 |
| FIRST TR EXCHANGE-TRADED FD | FIRST TR ENH NEW | $3M | 50,793 | — | 33739Q408 |
| MICRON TECHNOLOGY INC | COM | $3M | 2,602 | — | 595112103 |
| DUKE ENERGY CORP NEW | COM NEW | $3M | 23,352 | — | 26441C204 |
| INVESCO EXCH TRADED FD TR II | S&P 500 MOMNTM | $2.9M | 18,208 | — | 46138E339 |
| FIRST TR EXCHANGE TRADED FD | RISNG DIVD ACHIV | $2.9M | 36,103 | — | 33738R506 |
| INNOVATOR ETFS TRUST | US EQTY PWR BF | $2.9M | 63,105 | — | 45782C680 |
| INTERNATIONAL BUSINESS MACHS | COM | $2.9M | 10,236 | — | 459200101 |
| UNITEDHEALTH GROUP INC | COM | $2.8M | 6,777 | — | 91324P102 |
| COCA COLA CO | COM | $2.8M | 34,253 | — | 191216100 |
| ISHARES TR | CORE DIV GRWTH | $2.8M | 36,575 | — | 46434V621 |
| CHEVRON CORPORATION | COM | $2.7M | 16,562 | — | 166764100 |
| COSTCO WHOLESALE CORPORATION | COM | $2.7M | 2,835 | — | 22160K105 |
| LOCKHEED MARTIN CORP | COM | $2.6M | 5,113 | — | 539830109 |
| SCHWAB STRATEGIC TR | US LCAP GR ETF | $2.6M | 76,995 | — | 808524300 |
| BLUEROCK PVT REAL ESTATE FD | COM | $2.5M | 193,822 | — | 09631P102 |
| ABBVIE INC | COM | $2.5M | 9,774 | — | 00287Y109 |
| INNOVATOR ETFS TRUST | US EQTY PWR BUF | $2.5M | 53,273 | — | 45782C656 |
| INVESCO EXCH TRADED FD TR II | VAR RATE PFD | $2.4M | 99,693 | — | 46138G870 |
| ISHARES TR | NATIONAL MUN ETF | $2.3M | 21,367 | — | 464288414 |
| BANK OF NY MELLON CORP | COM | $2.3M | 15,745 | — | 064058100 |
| ISHARES TR | ISHARES SEMICDTR | $2.2M | 3,477 | — | 464287523 |
| FIRST TR EXCHANGE-TRADED FD | CAP STRENGTH ETF | $2.2M | 23,177 | — | 33733E104 |
| ISHARES TR | U.S. TECH ETF | $2.2M | 8,609 | — | 464287721 |
| INTEL CORP | COM | $2.2M | 15,504 | — | 458140100 |
| BANK OF AMER CORP | COM | $2.1M | 37,478 | — | 060505104 |
| JANUS DETROIT STR TR | B-BBB CLO ETF | $2.1M | 44,309 | — | 47103U753 |
| SHERWIN WILLIAMS CO | COM | $2.1M | 6,071 | — | 824348106 |
| DEERE & CO | COM | $2.1M | 3,250 | — | 244199105 |
| ISHARES TR | 0-3 MTH TREASURY | $2M | 20,304 | — | 46436E718 |
| MARATHON PETE CORP | COM | $2M | 7,968 | — | 56585A102 |
| STATE STR SPDR DOW JONES IND | UT SER 1 | $2M | 3,815 | — | 78467X109 |
| MORGAN STANLEY | COM NEW | $1.9M | 9,219 | — | 617446448 |
| VANGUARD WORLD FD | MEGA GRWTH IND | $1.9M | 21,398 | — | 921910816 |
| MASTERCARD INCORPORATED | CL A | $1.9M | 3,631 | — | 57636Q104 |
| NXP SEMICONDUCTORS N V | COM | $1.8M | 6,575 | — | N6596X109 |
| ISHARES TR | SHRT NAT MUN ETF | $1.8M | 17,277 | — | 464288158 |
| VANECK ETF TRUST | URANI NUCLE ETF | $1.8M | 15,253 | — | 92189F601 |
| QUALCOMM INC | COM | $1.8M | 9,549 | — | 747525103 |
| WISDOMTREE TR | US LARGECAP FUND | $1.8M | 22,500 | — | 97717W588 |
| VANECK ETF TRUST | SEMICONDUCTR ETF | $1.7M | 2,665 | — | 92189F676 |
| CISCO SYS INC | COM | $1.7M | 14,826 | — | 17275R102 |
| MARRIOTT INTL INC NEW | CL A | $1.7M | 4,536 | — | 571903202 |
| INVESCO EXCH TRADED FD TR II | SR LN ETF | $1.7M | 82,005 | — | 46138G508 |
| TIDAL TRUST I | FUND GRAN US ETF | $1.7M | 59,811 | — | 886364231 |
| BOYD GROUP SERVICES INC | COM | $1.6M | 17,262 | — | 103310108 |
| VANGUARD TAX-MANAGED FDS | VAN FTSE DEV MKT | $1.6M | 22,864 | — | 921943858 |
| MOODYS CORP | COM | $1.6M | 3,547 | — | 615369105 |
| GENTEX CORP | COM | $1.6M | 63,527 | — | 371901109 |
| AMERICAN EXPRESS CO | COM | $1.6M | 4,729 | — | 025816109 |
| SOUTHERN CO | COM | $1.6M | 16,579 | — | 842587107 |
| 3M CO | COM | $1.6M | 9,766 | — | 88579Y101 |
| STERLING INFRASTRUCTURE INC | COM | $1.6M | 1,880 | — | 859241101 |
| MARVELL TECHNOLOGY INC | COM | $1.5M | 5,180 | — | 573874104 |
| EMERSON ELEC CO | COM | $1.5M | 10,773 | — | 291011104 |
| AMPHENOL CORP | CL A | $1.5M | 8,695 | — | 032095101 |
| ASTERA LABS INC | COM | $1.5M | 3,173 | — | 04626A103 |
| GE VERNOVA INC | COM | $1.5M | 1,300 | — | 36828A101 |
| VANGUARD WORLD FD | INF TECH ETF | $1.5M | 12,768 | — | 92204A702 |
| TJX COS INC NEW | COM | $1.5M | 10,060 | — | 872540109 |
| TAIWAN SEMICONDUCTOR MANUFAC | SPONSORED ADS | $1.5M | 3,169 | — | 874039100 |
| CSX CORP | COM | $1.5M | 31,562 | — | 126408103 |
| CROWDSTRIKE HLDGS INC | CL A | $1.5M | 1,924 | — | 22788C105 |
| GALLAGHER ARTHUR J & CO | COM | $1.5M | 6,388 | — | 363576109 |
| FIRST SOLAR INC | COM | $1.5M | 6,172 | — | 336433107 |
| COMFORT SYS USA INC | COM | $1.5M | 734 | — | 199908104 |
| J P MORGAN EXCHANGE TRADED F | ACTI DE MARK ETF | $1.5M | 18,100 | — | 46654Q690 |
| ISHARES INC | JP MRGN EM HI BD | $1.4M | 35,049 | — | 464286285 |
| ILLINOIS TOOL WKS INC | COM | $1.4M | 5,268 | — | 452308109 |
| UNITED PARCEL SVCS INC | CL B | $1.4M | 13,248 | — | 911312106 |
| ERIE INDTY CO | CL A | $1.4M | 5,830 | — | 29530P102 |
| DELL TECHNOLOGIES INC | CL C | $1.4M | 3,219 | — | 24703L202 |
| WESTERN DIGITAL CORP | COM | $1.4M | 2,146 | — | 958102105 |
| HCA HEALTHCARE INC | COM | $1.4M | 3,508 | — | 40412C101 |
| AT&T INC | COM | $1.3M | 64,588 | — | 00206R102 |
| BERKLEY W R CORP | COM | $1.3M | 18,806 | — | 084423102 |
| WASTE MGMT INC DEL | COM | $1.3M | 5,883 | — | 94106L109 |
| HOWMET AEROSPACE INC | COM | $1.3M | 4,823 | — | 443201108 |
| ISHARES TR | TRUST ISHARE 0-1 | $1.3M | 11,697 | — | 464288679 |
| INVESCO EXCHANGE TRADED FD T | S&P500 EQL WGT | $1.3M | 5,992 | — | 46137V357 |
| AUTOMATIC DATA PROCESSING IN | COM | $1.3M | 5,671 | — | 053015103 |
| BROWN & BROWN INC | COM | $1.3M | 19,797 | — | 115236101 |
| INVESCO EXCH TRADED FD TR II | TAXABLE MUN BD | $1.2M | 46,362 | — | 46138G805 |
| STRYKER CORPORATION | COM | $1.2M | 3,930 | — | 863667101 |
| OLD DOMINION FREIGHT LINE IN | COM | $1.2M | 5,643 | — | 679580100 |
| SANDISK CORP | COM | $1.2M | 535 | — | 80004C200 |
| PUBLIC SVC ENTERPRISE GROUP | COM | $1.2M | 14,856 | — | 744573106 |
| ISHARES TR | MSCI AC ASIA ETF | $1.2M | 10,085 | — | 464288182 |
| WELLTOWER INC | COM | $1.2M | 5,162 | — | 95040Q104 |
| MASCO CORP | COM | $1.2M | 14,277 | — | 574599106 |
| HARTFORD INSURANCE GROUP INC | COM | $1.2M | 8,747 | — | 416515104 |
| FIRST TR EXCHANGE TRADED FD | DORSEY WRT 5 ETF | $1.2M | 15,260 | — | 33738R605 |
| SPDR SERIES TRUST | ST STR CONV ETF | $1.2M | 10,682 | — | 78464A359 |
| MCDONALDS CORP | COM | $1.1M | 4,224 | — | 580135101 |
| INTUITIVE SURGICAL INC | COM NEW | $1.1M | 2,865 | — | 46120E602 |
Values are shown exactly as filed. Before 2023 managers reported in thousands of dollars and afterwards in whole dollars; the reporting unit is not always determinable from the document, so nothing is converted automatically.
Source: U.S. Securities and Exchange Commission, Form 13F · as of 2026-08-11