Advisory Alpha, LLC

Holdings as of 2026-06-30, filed 2026-08-11

This is history, not a current position. These holdings describe 2026-06-30, and the report became public 42 days later. The portfolio has changed since.

Aggregates

computed from the positions below

Positions reported

571

Value reported by manager

$4.1B

Sum of our stored positions

$4.1B

should match the line above

Disclosure lag

42 d

quarter end to filing

Top 5 concentration

34.6%

of the positions shown

New positions

vs previous quarter

Exited

vs previous quarter

Option positions

puts and calls

Positions

200 largest shown

Issuer	Class	Value	Shares	Type	CUSIP
SPDR SERIES TRUST	ST STR P500GRW	$343.7M	2,888,101	—	78464A409
SPDR SERIES TRUST	ST STR P500VAL	$300.2M	4,938,446	—	78464A508
SCHWAB STRATEGIC TR	US MID-CAP ETF	$257.5M	6,983,767	—	808524508
SELECT SECTOR SPDR TR	ST STR TECHN ETF	$241.6M	1,268,200	—	81369Y803
SPDR INDEX SHS FDS	ST STR PO EX ETF	$201.6M	4,000,503	—	78463X889
SPDR SERIES TRUST	ST SHOR CORP ETF	$160.1M	5,333,999	—	78464A474
SCHWAB STRATEGIC TR	US SML CAP ETF	$137.2M	3,796,240	—	808524607
SPDR SERIES TRUST	ST PORT HIGH ETF	$111.4M	4,753,003	—	78468R606
SELECT SECTOR SPDR TR	ST STR FINL ETF	$104.9M	1,956,757	—	81369Y605
SSGA ACTIVE ETF TR	ST STR BL LN ETF	$90.5M	2,246,592	—	78467V608
VANGUARD SCOTTSDALE FDS	INT-TERM CORP	$84.4M	1,021,669	—	92206C870
VANGUARD SCOTTSDALE FDS	SHORT TERM TREAS	$72M	1,236,917	—	92206C102
SPDR INDEX SHS FDS	ST PORT MARK ETF	$69.1M	1,335,026	—	78463X509
SELECT SECTOR SPDR TR	ST STR CARE ETF	$60.3M	379,833	—	81369Y209
SELECT SECTOR SPDR TR	ST STR INDL ETF	$57.5M	310,256	—	81369Y704
SPDR SERIES TRUST	ST STR BACKE ETF	$49.8M	2,230,802	—	78464A383
SELECT SECTOR SPDR TR	ST STR STAPL ETF	$49.5M	596,228	—	81369Y308
ISHARES TR	CONV BD ETF	$49.1M	403,189	—	46435G102
SELECT SECTOR SPDR TR	ST STR DISCR ETF	$47.7M	406,747	—	81369Y407
DIMENSIONAL ETF TRUST	US CORE EQT MKT	$47.2M	913,266	—	25434V104
VANGUARD INTL EQUITY INDEX F	FTSE SMCAP ETF	$43.8M	283,898	—	922042718
APPLE INC	COM	$42.7M	147,592	—	037833100
SCHWAB STRATEGIC TR	US TIPS ETF	$41.9M	1,580,881	—	808524870
SELECT SECTOR SPDR TR	ST STR REAL ETF	$40.2M	913,389	—	81369Y860
VANGUARD SCOTTSDALE FDS	LG-TERM COR BD	$40M	531,412	—	92206C813
FIRST TR EXCH TRADED FD III	PFD SECS INC ETF	$39.1M	2,184,822	—	33739E108
NVIDIA CORPORATION	COM	$39M	194,777	—	67066G104
SCHWAB STRATEGIC TR	INT-TRM U.S TRES	$37.7M	1,527,811	—	808524854
SELECT SECTOR SPDR TR	ST STR SVC ETF	$35M	326,682	—	81369Y852
VANGUARD SPECIALIZED FUNDS	DIV APP ETF	$33M	139,306	—	921908844
GLOBAL X FDS	GLB X MLP ENRG I	$29.8M	404,310	—	37954Y293
SPDR SERIES TRUST	ST LON TREAS ETF	$28.3M	1,079,040	—	78464A664
VANGUARD WHITEHALL FDS	EM MK GOV BD ETF	$27.8M	412,915	—	921946885
DIMENSIONAL ETF TRUST	INTL CORE EQT MK	$26.7M	648,270	—	25434V203
DIMENSIONAL ETF TRUST	US SMALL CAP ETF	$26.4M	320,063	—	25434V500
SPDR SERIES TRUST	ST STR RATE ETF	$24.9M	806,621	—	78468R200
SPDR SERIES TRUST	ST STR AGGRE ETF	$24.4M	955,598	—	78464A649
MICROSOFT CORP	COM	$21.4M	57,359	—	594918104
VANGUARD INDEX FDS	MCAP VL IDXVIP	$21.3M	107,901	—	922908512
SELECT SECTOR SPDR TR	ST STR MATER ETF	$21.1M	415,988	—	81369Y100
SCHWAB STRATEGIC TR	US DIVIDEND EQ	$20.1M	632,443	—	808524797
SPDR SERIES TRUST	ST STR P500ETF	$19.5M	221,997	—	78464A854
AMAZON COM INC	COM	$17.4M	73,039	—	023135106
VANGUARD INDEX FDS	MCAP GR IDXVIP	$16.1M	52,638	—	922908538
DIMENSIONAL ETF TRUST	INTL SMALL CAP E	$16M	455,568	—	25434V773
DIMENSIONAL ETF TRUST	US LARG VALU ETF	$15.6M	394,851	—	25434V666
PACER FDS TR	US CASH COWS 100	$15.5M	249,443	—	69374H881
SELECT SECTOR SPDR TR	ST STR ENERG ETF	$15.1M	283,956	—	81369Y506
DIMENSIONAL ETF TRUST	EMGR CRE EQT MNG	$14.7M	364,776	—	25434V302
SELECT SECTOR SPDR TR	ST STR UTIL ETF	$14.5M	320,069	—	81369Y886
ALPHABET INC	CAP STK CL A	$14.2M	39,867	—	02079K305
INNOVATOR ETFS TRUST	US EQTY PWR BUF	$13.4M	309,557	—	45782C748
TESLA INC	COM	$13.2M	31,453	—	88160R101
ALPHABET INC	CAP STK CL C	$13.1M	37,077	—	02079K107
SPDR SERIES TRUST	ST TERM HIGH ETF	$13M	518,155	—	78468R408
STATE STR SPDR S&P 500 ETF T	TR UNIT	$11.9M	15,953	—	78462F103
VANGUARD INDEX FDS	SM CP VAL ETF	$11.8M	48,560	—	922908611
INVESCO EXCH TRD SLF IDX FD	INVSCO BLSH 26	$11.7M	507,769	—	46138J635
DIMENSIONAL ETF TRUST	INTERNATNAL VAL	$10.7M	198,674	—	25434V807
ISHARES TR	CORE S&P MCP ETF	$10.5M	135,810	—	464287507
INVESCO EXCH TRD SLF IDX FD	BULETSHS 2027	$10.4M	465,244	—	46138J585
VANGUARD INDEX FDS	SML CP GRW ETF	$10M	27,456	—	922908595
META PLATFORMS INC	CL A	$9.8M	17,351	—	30303M102
DIMENSIONAL ETF TRUST	US SMALL CAP ETF	$9.2M	238,078	—	25434V815
DIMENSIONAL ETF TRUST	INTL SMALL CAP V	$9.1M	227,732	—	25434V781
ELI LILLY & CO	COM	$8.7M	7,238	—	532457108
BERKSHIRE HATHAWAY INC DEL	CL B NEW	$8.4M	16,722	—	084670702
APPLIED MATLS INC	COM	$7.9M	10,869	—	038222105
CATERPILLAR INC	COM	$7.6M	7,135	—	149123101
PROCTER & GAMBLE CO	COM	$7.3M	49,531	—	742718109
VANGUARD INDEX FDS	TOTAL STK MKT	$7.2M	19,577	—	922908769
VANGUARD INDEX FDS	GROWTH ETF	$7.2M	83,149	—	922908736
INVESCO EXCH TRD SLF IDX FD	INVSCO 28 HYCORP	$7.1M	327,100	—	46138J452
J P MORGAN EXCHANGE TRADED F	ULTRA SHRT ETF	$6.9M	136,583	—	46641Q837
JPMORGAN CHASE & CO	COM	$6.7M	20,476	—	46625H100
WALMART INC	COM	$6.6M	57,915	—	931142103
VANGUARD MALVERN FDS	STRM INFPROIDX	$5.8M	115,968	—	922020805
INNOVATOR ETFS TRUST	US EQTY PWR BUF	$5.7M	137,093	—	45782C318
JOHNSON & JOHNSON	COM	$5.6M	22,094	—	478160104
EXXON MOBIL CORP	COM	$5.3M	38,417	—	30231G102
INNOVATOR ETFS TRUST	US EQTY PWR BUF	$5.1M	118,670	—	45782C417
INVESCO EXCH TRD SLF IDX FD	BULETSHS 2029 HG	$4.9M	229,603	—	46138J395
ISHARES GOLD TR	ISHARES NEW	$4.5M	60,121	—	464285204
INNOVATOR ETFS TRUST	US EQTY PWR BUF	$4.1M	86,672	—	45782C383
FIRST TR EXCHANGE-TRADED FD	SHS	$4.1M	83,486	—	336917109
VANGUARD INDEX FDS	S&P 500 ETF SHS	$4M	5,746	—	922908363
GE AEROSPACE	COM NEW	$3.9M	10,544	—	369604301
NETFLIX INC.	COM	$3.9M	54,000	—	64110L106
INVESCO EXCH TRD SLF IDX FD	BULLETSHS 2030	$3.8M	148,157	—	46139W841
NEXTERA ENERGY INC	COM	$3.7M	42,470	—	65339F101
ADVANCED MICRO DEVICES INC	COM	$3.7M	6,365	—	007903107
AIM ETF PRODUCTS TRUST	ALLIA US AUG ETF	$3.5M	103,834	—	00888H711
J P MORGAN EXCHANGE TRADED F	EQUITY PREMIUM	$3.5M	62,147	—	46641Q332
INVESCO EXCH TRADED FD TR II	GLOBAL EX US HGH	$3.5M	176,861	—	46138E669
FIRST TR EXCHANGE-TRADED FD	SHS	$3.5M	72,040	—	33734H106
KLA CORP	COM NEW	$3.4M	11,345	—	482480100
INNOVATOR ETFS TRUST	US EQTY PWR BUF	$3.4M	70,020	—	45782C813
ISHARES TR	CORE S&P500 ETF	$3.4M	4,534	—	464287200
VANGUARD INDEX FDS	VALUE ETF	$3.4M	15,410	—	922908744
PALO ALTO NETWORKS INC	COM	$3.3M	9,818	—	697435105
VISA INC	COM CL A	$3.3M	9,745	—	92826C839
PHILIP MORRIS INTL INC	COM	$3.3M	18,053	—	718172109
NATIONAL STORAGE AFFILIATES	COM SHS BEN IN	$3.2M	72,569	—	637870106
INNOVATOR ETFS TRUST	US EQT PWR BUF	$3.2M	75,972	—	45782C870
HOME DEPOT INC	COM	$3.2M	8,934	—	437076102
INNOVATOR ETFS TRUST	US EQTY PWR BUF	$3M	68,525	—	45782C573
FIRST TR EXCHANGE-TRADED FD	FIRST TR ENH NEW	$3M	50,793	—	33739Q408
MICRON TECHNOLOGY INC	COM	$3M	2,602	—	595112103
DUKE ENERGY CORP NEW	COM NEW	$3M	23,352	—	26441C204
INVESCO EXCH TRADED FD TR II	S&P 500 MOMNTM	$2.9M	18,208	—	46138E339
FIRST TR EXCHANGE TRADED FD	RISNG DIVD ACHIV	$2.9M	36,103	—	33738R506
INNOVATOR ETFS TRUST	US EQTY PWR BF	$2.9M	63,105	—	45782C680
INTERNATIONAL BUSINESS MACHS	COM	$2.9M	10,236	—	459200101
UNITEDHEALTH GROUP INC	COM	$2.8M	6,777	—	91324P102
COCA COLA CO	COM	$2.8M	34,253	—	191216100
ISHARES TR	CORE DIV GRWTH	$2.8M	36,575	—	46434V621
CHEVRON CORPORATION	COM	$2.7M	16,562	—	166764100
COSTCO WHOLESALE CORPORATION	COM	$2.7M	2,835	—	22160K105
LOCKHEED MARTIN CORP	COM	$2.6M	5,113	—	539830109
SCHWAB STRATEGIC TR	US LCAP GR ETF	$2.6M	76,995	—	808524300
BLUEROCK PVT REAL ESTATE FD	COM	$2.5M	193,822	—	09631P102
ABBVIE INC	COM	$2.5M	9,774	—	00287Y109
INNOVATOR ETFS TRUST	US EQTY PWR BUF	$2.5M	53,273	—	45782C656
INVESCO EXCH TRADED FD TR II	VAR RATE PFD	$2.4M	99,693	—	46138G870
ISHARES TR	NATIONAL MUN ETF	$2.3M	21,367	—	464288414
BANK OF NY MELLON CORP	COM	$2.3M	15,745	—	064058100
ISHARES TR	ISHARES SEMICDTR	$2.2M	3,477	—	464287523
FIRST TR EXCHANGE-TRADED FD	CAP STRENGTH ETF	$2.2M	23,177	—	33733E104
ISHARES TR	U.S. TECH ETF	$2.2M	8,609	—	464287721
INTEL CORP	COM	$2.2M	15,504	—	458140100
BANK OF AMER CORP	COM	$2.1M	37,478	—	060505104
JANUS DETROIT STR TR	B-BBB CLO ETF	$2.1M	44,309	—	47103U753
SHERWIN WILLIAMS CO	COM	$2.1M	6,071	—	824348106
DEERE & CO	COM	$2.1M	3,250	—	244199105
ISHARES TR	0-3 MTH TREASURY	$2M	20,304	—	46436E718
MARATHON PETE CORP	COM	$2M	7,968	—	56585A102
STATE STR SPDR DOW JONES IND	UT SER 1	$2M	3,815	—	78467X109
MORGAN STANLEY	COM NEW	$1.9M	9,219	—	617446448
VANGUARD WORLD FD	MEGA GRWTH IND	$1.9M	21,398	—	921910816
MASTERCARD INCORPORATED	CL A	$1.9M	3,631	—	57636Q104
NXP SEMICONDUCTORS N V	COM	$1.8M	6,575	—	N6596X109
ISHARES TR	SHRT NAT MUN ETF	$1.8M	17,277	—	464288158
VANECK ETF TRUST	URANI NUCLE ETF	$1.8M	15,253	—	92189F601
QUALCOMM INC	COM	$1.8M	9,549	—	747525103
WISDOMTREE TR	US LARGECAP FUND	$1.8M	22,500	—	97717W588
VANECK ETF TRUST	SEMICONDUCTR ETF	$1.7M	2,665	—	92189F676
CISCO SYS INC	COM	$1.7M	14,826	—	17275R102
MARRIOTT INTL INC NEW	CL A	$1.7M	4,536	—	571903202
INVESCO EXCH TRADED FD TR II	SR LN ETF	$1.7M	82,005	—	46138G508
TIDAL TRUST I	FUND GRAN US ETF	$1.7M	59,811	—	886364231
BOYD GROUP SERVICES INC	COM	$1.6M	17,262	—	103310108
VANGUARD TAX-MANAGED FDS	VAN FTSE DEV MKT	$1.6M	22,864	—	921943858
MOODYS CORP	COM	$1.6M	3,547	—	615369105
GENTEX CORP	COM	$1.6M	63,527	—	371901109
AMERICAN EXPRESS CO	COM	$1.6M	4,729	—	025816109
SOUTHERN CO	COM	$1.6M	16,579	—	842587107
3M CO	COM	$1.6M	9,766	—	88579Y101
STERLING INFRASTRUCTURE INC	COM	$1.6M	1,880	—	859241101
MARVELL TECHNOLOGY INC	COM	$1.5M	5,180	—	573874104
EMERSON ELEC CO	COM	$1.5M	10,773	—	291011104
AMPHENOL CORP	CL A	$1.5M	8,695	—	032095101
ASTERA LABS INC	COM	$1.5M	3,173	—	04626A103
GE VERNOVA INC	COM	$1.5M	1,300	—	36828A101
VANGUARD WORLD FD	INF TECH ETF	$1.5M	12,768	—	92204A702
TJX COS INC NEW	COM	$1.5M	10,060	—	872540109
TAIWAN SEMICONDUCTOR MANUFAC	SPONSORED ADS	$1.5M	3,169	—	874039100
CSX CORP	COM	$1.5M	31,562	—	126408103
CROWDSTRIKE HLDGS INC	CL A	$1.5M	1,924	—	22788C105
GALLAGHER ARTHUR J & CO	COM	$1.5M	6,388	—	363576109
FIRST SOLAR INC	COM	$1.5M	6,172	—	336433107
COMFORT SYS USA INC	COM	$1.5M	734	—	199908104
J P MORGAN EXCHANGE TRADED F	ACTI DE MARK ETF	$1.5M	18,100	—	46654Q690
ISHARES INC	JP MRGN EM HI BD	$1.4M	35,049	—	464286285
ILLINOIS TOOL WKS INC	COM	$1.4M	5,268	—	452308109
UNITED PARCEL SVCS INC	CL B	$1.4M	13,248	—	911312106
ERIE INDTY CO	CL A	$1.4M	5,830	—	29530P102
DELL TECHNOLOGIES INC	CL C	$1.4M	3,219	—	24703L202
WESTERN DIGITAL CORP	COM	$1.4M	2,146	—	958102105
HCA HEALTHCARE INC	COM	$1.4M	3,508	—	40412C101
AT&T INC	COM	$1.3M	64,588	—	00206R102
BERKLEY W R CORP	COM	$1.3M	18,806	—	084423102
WASTE MGMT INC DEL	COM	$1.3M	5,883	—	94106L109
HOWMET AEROSPACE INC	COM	$1.3M	4,823	—	443201108
ISHARES TR	TRUST ISHARE 0-1	$1.3M	11,697	—	464288679
INVESCO EXCHANGE TRADED FD T	S&P500 EQL WGT	$1.3M	5,992	—	46137V357
AUTOMATIC DATA PROCESSING IN	COM	$1.3M	5,671	—	053015103
BROWN & BROWN INC	COM	$1.3M	19,797	—	115236101
INVESCO EXCH TRADED FD TR II	TAXABLE MUN BD	$1.2M	46,362	—	46138G805
STRYKER CORPORATION	COM	$1.2M	3,930	—	863667101
OLD DOMINION FREIGHT LINE IN	COM	$1.2M	5,643	—	679580100
SANDISK CORP	COM	$1.2M	535	—	80004C200
PUBLIC SVC ENTERPRISE GROUP	COM	$1.2M	14,856	—	744573106
ISHARES TR	MSCI AC ASIA ETF	$1.2M	10,085	—	464288182
WELLTOWER INC	COM	$1.2M	5,162	—	95040Q104
MASCO CORP	COM	$1.2M	14,277	—	574599106
HARTFORD INSURANCE GROUP INC	COM	$1.2M	8,747	—	416515104
FIRST TR EXCHANGE TRADED FD	DORSEY WRT 5 ETF	$1.2M	15,260	—	33738R605
SPDR SERIES TRUST	ST STR CONV ETF	$1.2M	10,682	—	78464A359
MCDONALDS CORP	COM	$1.1M	4,224	—	580135101
INTUITIVE SURGICAL INC	COM NEW	$1.1M	2,865	—	46120E602

Values are shown exactly as filed. Before 2023 managers reported in thousands of dollars and afterwards in whole dollars; the reporting unit is not always determinable from the document, so nothing is converted automatically.

Source: U.S. Securities and Exchange Commission, Form 13F · as of 2026-08-11