Cannon Financial Strategists, Inc.
Holdings as of 2026-09-30, filed 2026-10-19
This is history, not a current position. These holdings describe 2026-09-30, and the report became public 19 days later. The portfolio has changed since.
Aggregates
computed from the positions belowPositions reported
136
Value reported by manager
$884.7M
Sum of our stored positions
$884.7M
should match the line above
Disclosure lag
19 d
quarter end to filing
Top 5 concentration
57.4%
of the positions shown
New positions
0
vs previous quarter
Exited
0
vs previous quarter
Option positions
0
puts and calls
Positions
136 largest shown| Issuer | Class | Value | Shares | Type | CUSIP |
|---|---|---|---|---|---|
| DIMENSIONAL ETF TRUST | INTL CORE EQUITY | $136.6M | 3,632,545 | — | 25434V799 |
| SPDR SERIES TRUST | ST STR P500GRW | $113.4M | 921,443 | — | 78464A409 |
| AMERICAN CENTY ETF TR | US LARGE CAP VLU | $102.1M | 1,128,907 | — | 025072349 |
| SPDR SERIES TRUST | ST STR SP600SM C | $100.8M | 986,992 | — | 78464A300 |
| VANGUARD BD INDEX FDS | INTERMED TERM | $54.4M | 746,972 | — | 921937819 |
| VANGUARD INDEX FDS | MRNGSTR GRWT ETF | $35.5M | 393,528 | — | 922908736 |
| SPDR SERIES TRUST | ST STR TIPS ETF | $31.9M | 1,310,849 | — | 78464A656 |
| AMERICAN CENTY ETF TR | AVANTIS EMGMKT | $30.7M | 326,903 | — | 025072604 |
| VANGUARD INDEX FDS | MRNGSTR TTL STK | $26.8M | 71,638 | — | 922908769 |
| AMERICAN CENTY ETF TR | INTL EQT ETF | $24.4M | 271,164 | — | 025072703 |
| CAPITAL GRP FIXED INCM ETF T | CORE BOND ETF | $23.6M | 945,111 | — | 14020Y508 |
| ISHARES TR | JPMORGAN USD EMG | $18.4M | 202,479 | — | 464288281 |
| VANGUARD ADMIRAL FDS INC | SMLCP 600 VAL | $15.9M | 144,855 | — | 921932778 |
| ISHARES TR | CRE U S REIT ETF | $13.1M | 212,752 | — | 464288521 |
| CAPITAL GRP FIXED INCM ETF T | MUN INM ETF | $10.6M | 406,974 | — | 14020Y201 |
| SPDR SERIES TRUST | ST STR PR SP1500 | $8.9M | 96,581 | — | 78464A805 |
| ISHARES TR | ULTRA SHORT DUR | $8.2M | 161,729 | — | 46434V878 |
| VANGUARD INDEX FDS | MRNGSTR SML CP V | $8M | 34,782 | — | 922908611 |
| CAPITAL GRP FIXED INCM ETF T | SHOR DUR MUN ETF | $6.7M | 260,114 | — | 14020Y607 |
| ISHARES TR | CORE 1 5 YR USD | $4.9M | 103,847 | — | 46432F859 |
| COCA COLA CO | COM | $4.8M | 55,185 | — | 191216100 |
| ISHARES TR | NATIONAL MUN ETF | $4.4M | 43,190 | — | 464288414 |
| THORNBURG ETF TR | MULTI SECTOR BD | $4M | 161,631 | — | 88521L207 |
| ISHARES TR | MSCI USA VALUE | $3.7M | 18,456 | — | 46432F388 |
| MICROSOFT CORP | COM | $3.5M | 6,831 | — | 594918104 |
| ISHARES TR | CORE S&P500 ETF | $3.4M | 4,415 | — | 464287200 |
| VANGUARD INDEX FDS | S&P 500 ETF SHS | $3M | 4,222 | — | 922908363 |
| DIMENSIONAL ETF TRUST | EMGR CRE EQT MNG | $2.9M | 72,653 | — | 25434V302 |
| DIMENSIONAL ETF TRUST | WORLD EX US CORE | $2.8M | 74,444 | — | 25434V880 |
| ISHARES TR | RUS 1000 GRW ETF | $2.6M | 20,571 | — | 464287614 |
| CAPITAL GRP FIXED INCM ETF T | SHORT DURATION | $2.5M | 100,800 | — | 14020Y409 |
| ISHARES TR | TIPS BD ETF | $2.4M | 23,160 | — | 464287176 |
| BERKSHIRE HATHAWAY INC DEL | CL B NEW | $2.4M | 4,755 | — | 084670702 |
| STATE STR SPDR S&P 500 ETF T | TR UNIT | $2.3M | 2,959 | — | 78462F103 |
| FIRST TR EXCHNG TRADED FD VI | SMITH OPPORT FXD | $2.2M | 54,234 | — | 33740F805 |
| ABBVIE INC | COM | $2.2M | 8,369 | — | 00287Y109 |
| ISHARES TR | EAFE GRWTH ETF | $2.2M | 17,994 | — | 464288885 |
| VANGUARD STAR FDS | VG TL INTL STK F | $1.9M | 22,783 | — | 921909768 |
| ISHARES TR | CR 5 10 YR ETF | $1.8M | 44,235 | — | 46435G417 |
| DIMENSIONAL ETF TRUST | US LARG VALU ETF | $1.7M | 42,572 | — | 25434V666 |
| VANGUARD MUN BD FDS | TAX EXEMPT BD | $1.6M | 34,490 | — | 922907746 |
| VANGUARD TAX-MANAGED FDS | VAN FTSE DEV MKT | $1.6M | 22,541 | — | 921943858 |
| SOUTHERN CO | COM | $1.6M | 18,998 | — | 842587107 |
| APPLE INC | COM | $1.6M | 4,714 | — | 037833100 |
| ISHARES TR | IBONDS 26 TRM TS | $1.5M | 63,514 | — | 46436E858 |
| ISHARES TR | IBONDS 27 TRM TS | $1.5M | 65,054 | — | 46436E841 |
| ISHARES TR | IBONDS 27 ETF | $1.4M | 58,868 | — | 46435UAA9 |
| AMERICAN CENTY ETF TR | AVANTIS ALL INT | $1.4M | 16,566 | — | 025072174 |
| SPDR INDEX SHS FDS | ST STR PO EX ETF | $1.2M | 24,494 | — | 78463X889 |
| VANGUARD INDEX FDS | MRNGSTR VAL ETF | $1.2M | 5,417 | — | 922908744 |
| SCHWAB STRATEGIC TR | 1 5YR CORP BD | $1.1M | 47,030 | — | 808524714 |
| VANGUARD INTL EQUITY INDEX F | FTSE EMR MKT ETF | $1.1M | 18,721 | — | 922042858 |
| PROCTER & GAMBLE CO | COM | $1.1M | 7,509 | — | 742718109 |
| HOME DEPOT INC | COM | $1.1M | 3,793 | — | 437076102 |
| EXXONMOBIL HOLDINGS CORP | COM SHS | $1.1M | 6,591 | — | 30233Q108 |
| PHILLIPS 66 | COM | $1M | 4,024 | — | 718546104 |
| ISHARES TR | IBONDS DEC2026 | $988.5K | 40,778 | — | 46435GAA0 |
| RHYTHM PHARMACEUTICALS INC | COM | $952.2K | 10,000 | — | 76243J105 |
| ISHARES TR | S&P SML 600 GWT | $902.5K | 5,629 | — | 464287887 |
| ALPHABET INC | CAP STK CL C | $894.8K | 2,626 | — | 02079K107 |
| JOHNSON & JOHNSON | COM | $860.9K | 3,252 | — | 478160104 |
| RTX CORPORATION | COM | $847.7K | 4,566 | — | 75513E101 |
| WALMART INC | COM | $775.5K | 7,462 | — | 931142103 |
| ISHARES TR | S&P MC 400VL ETF | $730.1K | 5,302 | — | 464287705 |
| BROADCOM INC | COM | $719.6K | 2,049 | — | 11135F101 |
| DUKE ENERGY CORP NEW | COM NEW | $682.8K | 5,989 | — | 26441C204 |
| EATON CORP PLC | SHS | $659.2K | 1,534 | — | G29183103 |
| COSTCO WHOLESALE CORPORATION | COM | $633K | 695 | — | 22160K105 |
| MERCK & CO INC | COM | $624K | 4,294 | — | 58933Y105 |
| VANGUARD SPECIALIZED FUNDS | DIV APP ETF | $595.9K | 2,554 | — | 921908844 |
| SPROTT ASSET MANAGEMENT LP | PHYSICAL GOLD AN | $593.3K | 14,282 | — | 85208R101 |
| VANGUARD INDEX FDS | REAL ESTATE ETF | $571.4K | 6,375 | — | 922908553 |
| LOWES COS INC | COM | $561.6K | 3,047 | — | 548661107 |
| ROCKWELL AUTOMATION INC | COM | $551.9K | 1,268 | — | 773903109 |
| JPMORGAN CHASE & CO | COM | $533.3K | 1,612 | — | 46625H100 |
| CATERPILLAR INC | COM | $523K | 645 | — | 149123101 |
| AMGEN INC | COM | $516.7K | 1,226 | — | 031162100 |
| NVIDIA CORPORATION | COM | $510.5K | 2,235 | — | 67066G104 |
| SPROTT ASSET MANAGEMENT LP | PHYSICAL GOLD TR | $479.3K | 15,327 | — | 85207H104 |
| CHEVRON CORPORATION | COM | $470.2K | 2,303 | — | 166764100 |
| KINDER MORGAN INC DEL | COM | $459.5K | 15,240 | — | 49456B101 |
| CAPITAL GRP FIXED INCM ETF T | CORE PLUS INCM | $453.8K | 21,437 | — | 14020Y102 |
| MICRON TECHNOLOGY INC | COM | $448.5K | 421 | — | 595112103 |
| SPDR GOLD TR | GOLD SHS | $440.6K | 1,157 | — | 78463V107 |
| SCHWAB STRATEGIC TR | US LCAP GR ETF | $437.1K | 12,165 | — | 808524300 |
| ISHARES TR | CORE S&P US GWT | $436.4K | 2,253 | — | 464287671 |
| ABBOTT LABORATORIES | COM | $434K | 4,391 | — | 002824100 |
| SPDR SERIES TRUST | SPDR S&P 500 ESG | $427.2K | 5,768 | — | 78468R531 |
| ELI LILLY & CO | COM | $409.9K | 354 | — | 532457108 |
| DIMENSIONAL ETF TRUST | INTL SMALL CAP E | $404.2K | 11,158 | — | 25434V773 |
| TEXAS INSTRS INC | COM | $382.3K | 1,365 | — | 882508104 |
| INTERNATIONAL BUSINESS MACHS | COM | $378.4K | 1,721 | — | 459200101 |
| INVESCO EXCHANGE TRADED FD T | S&P500 EQL WGT | $357.9K | 1,720 | — | 46137V357 |
| ISHARES TR | MSCI USA QLT FCT | $351.1K | 1,580 | — | 46432F339 |
| VANGUARD INTL EQUITY INDEX F | TT WRLD ST ETF | $344.1K | 2,180 | — | 922042742 |
| ISHARES TR | BROAD USD HIGH | $337K | 9,435 | — | 46435U853 |
| GENERAL MILLS INC | COM | $335.8K | 10,440 | — | 370334104 |
| VANGUARD INTL EQUITY INDEX F | ALLWRLD EX US | $327.4K | 3,946 | — | 922042775 |
| ISHARES TR | SHRT NAT MUN ETF | $323.9K | 3,098 | — | 464288158 |
| DOVER CORP | COM | $312.8K | 1,672 | — | 260003108 |
| ISHARES TR | RUSSELL 3000 ETF | $312.1K | 723 | — | 464287689 |
| CORNING INC | COM | $311.8K | 2,028 | — | 219350105 |
| PFIZER INC | COM | $310.6K | 10,892 | — | 717081103 |
| WELLS FARGO & CO | COM | $288.2K | 3,600 | — | 949746101 |
| SPACE EXPLORATION TECHN CORP | CLASS A COM STK | $282.4K | 1,872 | — | 84615Q103 |
| HERSHEY CO | COM | $278.3K | 1,766 | — | 427866108 |
| ISHARES TR | RUS 2000 VAL ETF | $265K | 1,265 | — | 464287630 |
| SELECT SECTOR SPDR TR | ST STR TECHN ETF | $264.7K | 1,352 | — | 81369Y803 |
| VANGUARD INDEX FDS | MRNGSTR SM CP GR | $263.9K | 781 | — | 922908595 |
| SCHWAB STRATEGIC TR | INTL EQTY ETF | $262.8K | 9,567 | — | 808524805 |
| NETFLIX INC. | COM | $259.4K | 3,728 | — | 64110L106 |
| SPDR SERIES TRUST | ST STR USD ETF | $258.1K | 10,813 | — | 78468R515 |
| WHEATON PRECIOUS METALS CORP | COM | $252.6K | 1,889 | — | 962879102 |
| DIMENSIONAL ETF TRUST | INTL CORE EQT MK | $252.4K | 6,093 | — | 25434V203 |
| ISHARES TR | RUS 1000 VAL ETF | $251.7K | 1,015 | — | 464287598 |
| FIRST TR EXCH TRADED FD III | SHRT DUR MNG MUN | $247.3K | 12,706 | — | 33739P830 |
| UNITED PARCEL SVCS INC | CL B | $233.4K | 2,498 | — | 911312106 |
| SCHWAB STRATEGIC TR | US LRG CAP ETF | $231.5K | 7,717 | — | 808524201 |
| SCHWAB STRATEGIC TR | US AGGREGATE B | $227.8K | 10,307 | — | 808524839 |
| ISHARES TR | CORE S&P MCP ETF | $227.7K | 3,165 | — | 464287507 |
| PEPSICO INC | COM | $227.6K | 1,796 | — | 713448108 |
| CONOCOPHILLIPS | COM | $227.1K | 1,815 | — | 20825C104 |
| ISHARES TR | IBOXX INV CP ETF | $223K | 2,182 | — | 464287242 |
| US BANCORP | COM NEW | $222.3K | 3,848 | — | 902973304 |
| VANGUARD SCOTTSDALE FDS | SHRT TRM CORP BD | $219.6K | 2,843 | — | 92206C409 |
| ISHARES TR | EAFE VALUE ETF | $219.2K | 2,770 | — | 464288877 |
| ISHARES TR | CORE S&P SCP ETF | $215.1K | 1,581 | — | 464287804 |
| MORGAN STANLEY | COM NEW | $214.6K | 1,141 | — | 617446448 |
| DELTA AIR LINES INC | COM NEW | $211.4K | 2,533 | — | 247361702 |
| AFLAC INC | COM | $211K | 1,887 | — | 001055102 |
| AT&T INC | COM | $210.7K | 8,635 | — | 00206R102 |
| ISHARES TR | S&P 500 GRWT ETF | $201.9K | 1,419 | — | 464287309 |
| SUPERIOR GROUP OF CO INC | COM | $151.7K | 11,992 | — | 868358102 |
| TURN THERAPEUTICS INC | COM | $143.9K | 10,000 | — | 90021W105 |
| MEDICAL PROPERTIES TRUST INC | COM | $69.2K | 20,000 | — | 58463J304 |
| HEARTBEAM INC | COM | $34K | 92,645 | — | 42238H108 |
Values are shown exactly as filed. Before 2023 managers reported in thousands of dollars and afterwards in whole dollars; the reporting unit is not always determinable from the document, so nothing is converted automatically.
Source: U.S. Securities and Exchange Commission, Form 13F · as of 2026-10-19