First Heartland Consultants, Inc.
Holdings as of 2026-06-30, filed 2026-07-08
This is history, not a current position. These holdings describe 2026-06-30, and the report became public 8 days later. The portfolio has changed since.
Aggregates
computed from the positions belowPositions reported
589
Value reported by manager
$1.5B
Sum of our stored positions
$1.5B
should match the line above
Disclosure lag
8 d
quarter end to filing
Top 5 concentration
17.2%
of the positions shown
New positions
0
vs previous quarter
Exited
0
vs previous quarter
Option positions
0
puts and calls
Positions
200 largest shown| Issuer | Class | Value | Shares | Type | CUSIP |
|---|---|---|---|---|---|
| SPDR SERIES TRUST | PORTFOLIO LR ETF | $60M | 683,011 | — | 78464A854 |
| ETF SER SOLUTIONS | APTUS COLLARED | $53.4M | 1,157,430 | — | 26922A222 |
| INVESCO QQQ TR | UNIT SER 1 | $45M | 61,101 | — | 46090E103 |
| FIRST TR EXCHANGE TRADED FD | RISNG DIVD ACHIV | $39.6M | 488,517 | — | 33738R506 |
| SPDR INDEX SHS FDS | PORTFOLIO DEVLPD | $37.4M | 743,181 | — | 78463X889 |
| SPDR S&P 500 ETF TR | UNIT SER 1 S&P | $31.6M | 42,275 | — | 78462F103 |
| ETF SER SOLUTIONS | APTUS DEFINED | $31.2M | 1,085,759 | — | 26922A388 |
| SPDR SERIES TRUST | PRTFLO S&P500 GW | $30.7M | 257,653 | — | 78464A409 |
| SPDR SER TR | PRTFLO S&P500 VL | $28.2M | 463,488 | — | 78464A508 |
| EA SERIES TRUST | FREEDOOM 100 EM | $24.4M | 335,216 | — | 02072L607 |
| PIMCO ETF TR | MULTISECTOR BD | $23.6M | 889,771 | — | 72201R585 |
| FIRST TR EXCHANGE-TRADED FD | CORE INVESTMENT | $20.7M | 991,947 | — | 33738D788 |
| ISHARES | S&P 500 GRWT ETF | $19.9M | 144,706 | — | 464287309 |
| CAPITAL GROUP DIVIDEND VALUE | ETF | $19.6M | 397,262 | — | 14020W106 |
| ISHARES TR | MSCI EMG MKT ETF | $18.8M | 274,373 | — | 464287234 |
| VANGUARD BD INDEX FD INC | SHORT TRM BOND | $17.8M | 228,811 | — | 921937827 |
| TIDAL ETF TR | FUNDSTRAT GRANNY | $17.8M | 644,409 | — | 886364231 |
| VANGUARD INDEX FDS | GROWTH ETF | $17.5M | 202,854 | — | 922908736 |
| VANGUARD INDEX FDS | S&P 500 ETF SHS | $16.9M | 24,663 | — | 922908363 |
| PIMCO ETF TR | ENHAN SHRT MA AC | $16.5M | 163,225 | — | 72201R833 |
| VANGUARD INDEX FDS | VALUE ETF | $14.9M | 68,578 | — | 922908744 |
| APPLE INC | COM | $14.5M | 50,235 | — | 037833100 |
| FIRST TR EXCHNG TRADED FD VI | TCW UNCONSTRAI | $14.4M | 577,736 | — | 33740F888 |
| ETF SER SOLUTIONS | OPUS SML CP VL | $14.3M | 340,127 | — | 26922A446 |
| NVIDIA CORP | COM | $14.1M | 70,254 | — | 67066G104 |
| FIRST TR EXCHANGE TRADED FD | NASDQ CLN EDGE | $13.9M | 72,417 | — | 33737A108 |
| VANGUARD TAX MANAGED INTL FD | FTSE DEV MKT ETF | $13.9M | 194,806 | — | 921943858 |
| ISHARES TR | RUSSELL 2000 ETF | $13.4M | 44,558 | — | 464287655 |
| ISHARES | CORE S&P500 ETF | $13.2M | 17,602 | — | 464287200 |
| PGIM ETF TR | TOTAL RETURN BON | $12.9M | 312,147 | — | 69344A800 |
| VANGUARD INDEX FDS | TOTAL STK MKT | $12.4M | 33,474 | — | 922908769 |
| CAPITAL GROUP INTERNATIONAL | SHS | $12.1M | 333,462 | — | 14021T102 |
| SPDR DOW JONES INDL AVERAGE | UT SER 1 | $12M | 22,924 | — | 78467X109 |
| AMAZON COM INC | COM | $11.1M | 46,661 | — | 023135106 |
| PRINCIPAL EXCHANGE TRADED FD | PRIN U S SMALL | $10.6M | 150,760 | — | 74255Y607 |
| FIRST TR EXCHANGE-TRADED FD | STRUCTURED CR IN | $10.3M | 500,173 | — | 33738D770 |
| SSGA ACTIVE ETF TR | MULT ASS RLRTN | $10.3M | 297,150 | — | 78467V103 |
| TIDAL TRUST III | FUNDSTRAT GRANNY | $9.9M | 315,578 | — | 45259A258 |
| FIDELITY COVINGTON TRUST | ENHANCED SMALL | $9.8M | 196,379 | — | 31609A206 |
| BLACKROCK ETF TRUST | US EQT FACTOR | $9.6M | 140,994 | — | 09290C103 |
| FIRST TR EXCHANGE TRADED FD | MID CAP RISING DIV | $9.4M | 216,902 | — | 33741X102 |
| FIRST TR EXCHNG TRADED FD VI | FT VEST NAS | $9.3M | 267,225 | — | 33740U836 |
| VANGUARD BD INDEX | INTERNATIONAL BOND ETF | $9.2M | 190,113 | — | 92203J407 |
| FRANKLIN TEMPLETON ETF TR | US TREASURY BOND | $9.1M | 448,314 | — | 35473P488 |
| ISHARES TR | SP SMCP600VL ETF | $8.7M | 63,826 | — | 464287879 |
| BERKSHIRE HATHAWAY INC DEL | CL B NEW | $8.5M | 16,888 | — | 084670702 |
| FIDELITY COVINGTON TRUST | MOMENTUM FACTR | $8.3M | 83,981 | — | 316092816 |
| FIRST TR EXCHANGE TRADED FD I | MANAGD MUN ETF | $8.2M | 158,769 | — | 33739N108 |
| ISHARES TR | 1 3 YR TREAS BD | $7.8M | 94,638 | — | 464287457 |
| INVESCO EXCH TRADED FD TR II | NASDAQ 100 ETF | $7.7M | 25,461 | — | 46138G649 |
| ISHARES TR | U.S. TECH ETF | $7.5M | 29,777 | — | 464287721 |
| ISHARES TR | CORE S&P TTL STK | $7.3M | 44,609 | — | 464287150 |
| INVESCO EXCH TRADED FD TR II | S&P EMRNG MKTS | $7.3M | 263,347 | — | 46138E297 |
| FIDELITY BLUE CHIP GROWTH | ETF | $7.3M | 117,618 | — | 316092352 |
| FIRST TR EXCHANGE TRAD FD VI | FT VEST NASDAQ 1 | $7.3M | 292,821 | — | 33740F284 |
| RBB FD INC | US TREAS 3 MNTH | $7.3M | 145,921 | — | 74933W452 |
| VANGUARD STAR FD | VG TL INTL STK F | $7.3M | 84,880 | — | 921909768 |
| ISHARES | US BASIC MATERIALS ETF | $7.1M | 39,664 | — | 464287838 |
| ISHARES | MSCI EQUAL WEITE | $7.1M | 61,853 | — | 464286681 |
| PACER FDS TR | US CASH COWS 100 ETF | $7M | 113,021 | — | 69374H881 |
| VANGUARD BD INDEX FD INC | INTERMED TERM | $6.9M | 89,901 | — | 921937819 |
| SELECT SECTOR SPDR TR | TECHNOLOGY | $6.8M | 35,651 | — | 81369Y803 |
| ISHARES TR | CORE RUSSELL GRW | $6.6M | 35,104 | — | 464287671 |
| VANGUARD BD INDEX FD INC | TOTAL BND MRKT | $6.4M | 87,218 | — | 921937835 |
| VANGUARD INDEX FDS | SMALL CP ETF | $6.2M | 20,353 | — | 922908751 |
| ISHARES | S&P MC 400GR ETF | $6.1M | 52,297 | — | 464287606 |
| ISHARES | S&P 500 VAL ETF | $6M | 26,619 | — | 464287408 |
| INNOVATOR ETFS TRUST | US SMALL CAP PWR | $6M | 208,493 | — | 45783Y137 |
| FIDELITY COVINGTON TRUST | ENHANCED MID | $5.9M | 145,203 | — | 31609A503 |
| ISHARES TR | MSCI USA MOMENTUM FACTOR ETF | $5.9M | 17,083 | — | 46432F396 |
| INVESCO EXCH TRADED FD TR II | S&P 500 MOMNTM | $5.8M | 35,945 | — | 46138E339 |
| MICROSOFT CORP | COM | $5.8M | 15,527 | — | 594918104 |
| CAPITAL GROUP CORE BALANCED | SHS | $5.7M | 149,359 | — | 14021D107 |
| ISHARES TR | CORE DIV GRWTH | $5.4M | 71,070 | — | 46434V621 |
| WAL-MART STORES INC | COM | $5.3M | 46,825 | — | 931142103 |
| VANGUARD SPECIALIZED PORTFOL | DIV APP ETF | $5.3M | 22,332 | — | 921908844 |
| ISHARES TR | TOTAL USD BOND MARKET ETF | $5.1M | 110,333 | — | 46434V613 |
| FIRST TR EXCHNG TRADED FD VI | FT VEST NAS | $5.1M | 142,252 | — | 33740F649 |
| LILLY ELI & CO | COM | $4.8M | 4,010 | — | 532457108 |
| SCHWAB STRATEGIC TR | US TIPS ETF | $4.7M | 178,440 | — | 808524870 |
| VANGUARD | EMERGINE MARKETS ETF | $4.7M | 78,766 | — | 922042858 |
| ISHARES | RUSSELL 3000 | $4.6M | 10,724 | — | 464287689 |
| CATERPILLAR INC DEL | COM | $4.5M | 4,264 | — | 149123101 |
| DIMENSIONAL ETF TRUST | US HIGH PROFITAB | $4.4M | 106,514 | — | 25434V831 |
| SCHWAB STRATEGIC TR | US DIVIDEND EQ | $4.4M | 139,657 | — | 808524797 |
| ISHARES TR | DOW JONES US ETF | $4.3M | 23,497 | — | 464287846 |
| FIRST TR EXCHNG TRADED FD VI | CBOE VEST US EQ | $4.3M | 116,937 | — | 33740F755 |
| VANGUARD INTL EQUITY INDEX F | ALLWRLD EX US | $4M | 47,921 | — | 922042775 |
| VANGUARD BD INDEX FDS | LONG TERM BOND | $4M | 57,796 | — | 921937793 |
| ISHARES TR | CONV BD ETF | $3.9M | 32,403 | — | 46435G102 |
| VANGUARD MUN BD FD INC | TAX EXEMPT BD | $3.9M | 77,904 | — | 922907746 |
| VANGUARD | MBS ETF | $3.9M | 83,568 | — | 92206C771 |
| FIRST TR EXCHANGE-TRADED FD | RBA INDL ETF | $3.8M | 28,676 | — | 33738R704 |
| ALPHABET INC | CAP STK CL C | $3.8M | 10,784 | — | 02079K107 |
| FIRST TR EXCHNG TRADED FD VI | FT VEST US EQT | $3.8M | 84,569 | — | 33740F516 |
| TIMOTHY PLAN | US LRGMD CP CORE | $3.8M | 75,184 | — | 887432359 |
| ISHARES TR | USA MIN VOL ETF | $3.7M | 38,426 | — | 46429B697 |
| BNY MELLON ETF TRUST | CORE BOND ETF | $3.7M | 88,101 | — | 09661T602 |
| VANECK ETF TRUST | SEMICONDUCTR ETF | $3.6M | 5,560 | — | 92189F676 |
| INNOVATOR ETFS TRUST | DEFINED WLT SHLD | $3.6M | 106,050 | — | 45783Y855 |
| ISHARES TR | CORE MSCI EMERGING MARKETS ETF | $3.6M | 43,781 | — | 46434G103 |
| DNP SELECT INCOME FD INC | COM | $3.6M | 335,016 | — | 23325P104 |
| ISHARES TR | 0-3 MNTH TREASRY | $3.5M | 34,325 | — | 46436E718 |
| VANGUARD WHITEHALL FDS | EM MK GOV BD ETF | $3.4M | 51,150 | — | 921946885 |
| FIRST TR EXCHANGE TRADED FD | DORSEY WRT 5 ETF | $3.4M | 44,211 | — | 33738R605 |
| SPDR INDEX SHS FDS | S&P EM MKT DIV | $3.2M | 78,382 | — | 78463X533 |
| ALPHABET INC | CAP STK CL A | $3.2M | 8,955 | — | 02079K305 |
| ISHARES | CORE S&P MCP ETF | $3.1M | 40,496 | — | 464287507 |
| UNIFIED SER TR | ONEASCENT CORE P | $3.1M | 137,229 | — | 90470L519 |
| ISHARES | MSCI EAFE ETF | $3.1M | 29,997 | — | 464287465 |
| VANGUARD WORLD FD | MEGA GRWTH IND | $3M | 33,987 | — | 921910816 |
| NEW YORK LIFE INVESTMENTS ET | NYLI MERGER ARBI | $2.9M | 79,995 | — | 45409B800 |
| AST SPACEMOBILE INC | COM CL A | $2.9M | 32,799 | — | 00217D100 |
| VANECK ETF TRUST | IG FLOATING RATE | $2.8M | 110,104 | — | 92189F486 |
| GLOBAL X FDS | US INFR DEV ETF | $2.8M | 46,951 | — | 37954Y673 |
| TESLA INC | COM | $2.7M | 6,439 | — | 88160R101 |
| UNIFIED SER TR | ONEASCENT LARGE | $2.7M | 65,914 | — | 90470L527 |
| FIDELITY WISE ORIGIN BITCOIN | SHS | $2.7M | 52,945 | — | 315948109 |
| JP MORGAN CHASE & CO | COM | $2.7M | 8,168 | — | 46625H100 |
| PACER FDS TR | US LRG CP CASH | $2.6M | 65,876 | — | 69374H360 |
| ISHARES TR | GRWT ALLOCAT ETF | $2.6M | 37,900 | — | 464289867 |
| ISHARES | SEMICONDUCTOR ETF | $2.6M | 4,094 | — | 464287523 |
| INNOVATOR ETFS TRUST | EMRGNG MKT JAN | $2.5M | 69,367 | — | 45782C516 |
| ISHARES TR | NATIONAL MUN ETF | $2.3M | 21,659 | — | 464288414 |
| TARGET CORP | COM | $2.3M | 2,099 | — | 87612E106 |
| OREILLY AUTOMOTIVE INC NEW | COM | $2.2M | 24,075 | — | 67103H107 |
| VISA INC | COM CL A | $2.2M | 6,448 | — | 92826C839 |
| WINSDOMTREE TR | INTL LRGCAP DV | $2.2M | 28,917 | — | 97717W794 |
| WEDBUSH SER TR | DAN IVES WEDBUSH | $2.1M | 55,763 | — | 947913109 |
| META PLATFORMS INC | CL A | $2.1M | 3,768 | — | 30303M102 |
| ISHARES TR | CORE RUSSELL VAL | $2.1M | 19,105 | — | 464287663 |
| UNIFIED SER TR | ONEASCENT EMGRG | $2.1M | 41,978 | — | 90470L469 |
| FIRST TR EXCHANGE TRADED FD I | CBOE VEST NAS 100 BUFFER QJUN | $2M | 59,395 | — | 33740F557 |
| TIMOTHY PLAN | HIG DV STK ETF | $2M | 46,788 | — | 887432326 |
| ADVANCED MICRO DEVICES INC | COM | $2M | 3,391 | — | 007903107 |
| COSTCO WHSL CORP NEW | COM | $2M | 2,101 | — | 22160K105 |
| UNIFIED SER TR | ONEASCENT EMGRG | $1.9M | 40,196 | — | 90470L444 |
| FIRST TR EXCHANGE TR | MORNINGSTAR DIV LEA SHS | $1.9M | 39,332 | — | 336917109 |
| INNOVATOR ETFS TRUST | US EQT ULTRA BF | $1.9M | 42,092 | — | 45782C300 |
| PGIM ETF TR | PGIM ELTRA SH BD | $1.9M | 38,477 | — | 69344A107 |
| ISHARES TR | MSCI INDONIA ETF | $1.9M | 168,084 | — | 46429B309 |
| BROADCOM INC | COM | $1.9M | 4,922 | — | 11135F101 |
| ISHARES TR | US TREAS BD ETF | $1.8M | 81,018 | — | 46429B267 |
| AMPLIFY ETF TR | ETF | $1.8M | 40,378 | — | 032108409 |
| INVESCO AEROSPACE & DEFENSE | ETF | $1.8M | 10,419 | — | 46137V100 |
| INVESCO EXCHANGE TRADED FD TR | NATL AMT MUNI | $1.8M | 78,197 | — | 46138E537 |
| JP MORGAN CHASE & CO | ULTRA SHRT INC | $1.8M | 36,192 | — | 46641Q837 |
| VANGUARD INDEX FDS | SML CP GRW ETF | $1.8M | 4,965 | — | 922908595 |
| FIRST TR EXCHNG TRADED FD VI | CBOE EQT DEP NOV | $1.8M | 32,080 | — | 33740F862 |
| JP MORGAN EXCHANGE TRADED F | ACTIVE VALUE ETF | $1.8M | 22,603 | — | 46641Q167 |
| BLACKROCK ETF TRUST | ISHARES A I INNO | $1.8M | 33,851 | — | 09290C780 |
| ETF SER SOLUTIONS | Aptus Enhanced Yield ETF | $1.8M | 79,978 | — | 26922B642 |
| VANGUARD MUN BD FD INC | INTERMEDIATE TRM | $1.7M | 17,170 | — | 922907738 |
| STRATEGY SHS | EVENTIDE US MRKT | $1.7M | 56,320 | — | 86280R787 |
| HARTFORD FDS EXCHANGE TRADED | TOTAL RTRN ETF | $1.7M | 49,675 | — | 41653L305 |
| JP MORGAN EXCHANGE TRADED F | INCOME ETF | $1.7M | 35,945 | — | 46641Q159 |
| CAPITAL GROUP GROWTH | ETF | $1.6M | 34,882 | — | 14020G101 |
| ISHARES TR | EAFE GRWTH ETF | $1.6M | 13,204 | — | 464288885 |
| CARRIER GLOBAL CORPORATION | COM | $1.6M | 21,939 | — | 14448C104 |
| CAPITAL GROUP GBL GROWTH EQT | SHS CREATION UNI | $1.6M | 37,530 | — | 14020X104 |
| STRATEGY SHS | EVENTIDE HIGH DI | $1.6M | 48,116 | — | 86280R811 |
| NEW YORK LIFE INVTS ACTIVE E | MACK MU INSD ETF | $1.6M | 64,808 | — | 45409F843 |
| VANGUARD SCOTTSDALE FDS | VNG RUS2000IDX | $1.6M | 12,878 | — | 92206C664 |
| WISDOMTREE TR | FLOATING RATE TREASURY ETF | $1.6M | 30,944 | — | 97717Y527 |
| INNOVATOR ETFS TRUST | GRMT100 PWR BUF | $1.5M | 24,698 | — | 45782C615 |
| SPDR SER TR | S&P BIOTECH | $1.5M | 9,709 | — | 78464A870 |
| MICRON TECHNOLOGY INC | COM | $1.5M | 1,329 | — | 595112103 |
| FIRST TR EXCHNG TRADED FD VI | FT VEST NASD 100 | $1.5M | 62,151 | — | 33740F151 |
| SPDR SERIES TRUST | STATE STREET SPD | $1.5M | 13,767 | — | 78464A755 |
| ISHARES | MBS ETF | $1.5M | 15,461 | — | 464288588 |
| JOHNSON & JOHNSON | COM | $1.4M | 5,678 | — | 478160104 |
| ISHARES TR | EXPANDED TECH | $1.4M | 15,862 | — | 464287515 |
| FIDELITY ETHEREUM FD | SHS | $1.4M | 90,645 | — | 31613E103 |
| PROSHARES TR | S&P 500 DV ARIST | $1.4M | 25,403 | — | 74348A467 |
| TIMOTHY PLAN | US SMALL CAP COR | $1.4M | 29,710 | — | 887432342 |
| FLEXSHARES TR | QUALT DIVD IDX | $1.4M | 15,706 | — | 33939L860 |
| AIM ETF PRODUCTS TRUST | U S LRGCP 6M JAN | $1.4M | 38,671 | — | 00888H869 |
| INTEL CORP | COM | $1.4M | 10,077 | — | 458140100 |
| AMERICAN CENTY ETF TR | DIVERSIFIED MU | $1.4M | 27,520 | — | 025072505 |
| RBB FD INC | MOTLEY FOL ETF | $1.4M | 17,997 | — | 74933W601 |
| MASTERCARD INCORPORATED | CL A | $1.4M | 2,663 | — | 57636Q104 |
| VANGUARD WORLD FD | ENERGY ETF | $1.4M | 9,073 | — | 92204A306 |
| CAPITAL GROUP INTERNATIONAL | SHS | $1.4M | 36,805 | — | 14021M107 |
| APPLIED MATLS INC | COM | $1.3M | 1,849 | — | 038222105 |
| FIRST TR VALUE LINE DIVID IN | SHS | $1.3M | 27,216 | — | 33734H106 |
| ISHARES TR | 10-20 YR TRS ETF | $1.3M | 12,889 | — | 464288653 |
| EXXON MOBIL CORP | COM | $1.3M | 9,423 | — | 30231G102 |
| ISHARES TR | SHRT NAT MUN ETF | $1.2M | 11,681 | — | 464288158 |
| GENERAL ELECTRIC CO | COM NEW | $1.2M | 3,324 | — | 369604301 |
| WORLD GOLD TR | SPDR GLD MINIS | $1.2M | 15,587 | — | 98149E303 |
| FIRST TR EXCHANGE-TRADED FD | GDJ GLBL DIVID | $1.2M | 38,284 | — | 33734X200 |
| BLACKROCK ETF TRUST | ISHARES LARGE CA | $1.2M | 24,302 | — | 09290C855 |
| PIMCO CORPORATE & INCOME OPP | COM | $1.2M | 99,432 | — | 72201B101 |
| TCW ETF TRUST | TRANSFORM SYSTEM | $1.2M | 9,699 | — | 29287L205 |
| FIRST TR EXCHANGE TRADED FD | HLTH CARE ALPH | $1.2M | 9,541 | — | 33734X143 |
| ISHARES TR | MSCI EAFE VALUE ETF | $1.2M | 15,177 | — | 464288877 |
| ISHARES TR | CORE HIGH DIV ETF | $1.2M | 42,143 | — | 46429B663 |
| FLEXSHARES TR | INTL QLTDV IDX | $1.1M | 33,043 | — | 33939L837 |
| FIRST TR EXCHNG TRADED FD VI | FT VEST LADDERED | $1.1M | 28,931 | — | 33740U752 |
| FIRST TR EXCHNG TRADED FD VI | CBOE VEST US EQ ENHE & MOD BUF ETF | $1.1M | 25,522 | — | 33740U844 |
Values are shown exactly as filed. Before 2023 managers reported in thousands of dollars and afterwards in whole dollars; the reporting unit is not always determinable from the document, so nothing is converted automatically.
Source: U.S. Securities and Exchange Commission, Form 13F · as of 2026-07-08